About Me:

Meet Holly Chessman

 A seasoned professional, I enable clients to achieve business goals through exceptional strategies and materials, providing:

  • Tools and teachings to enable quick growth 

  • Programs that achieve measurable success

  • Knowledge to enable clients stay on the cutting edge of the digital world

 

LEAD(HER)

DIGITAL MARKETING

INFLUENCER

My passions include:

  • Working towards gender equality, diversity, and inclusion

  • Mentoring people transitioning back into the workplace or a new line of work

  • Speaking and writing about how women can grow their reputations and careers 

  • Science fiction (Doctor Who in particular though you'll often find my nose in a book)

Ready to work together? Shoot me a note at Holly@askholly.net or fill out the form below!

 

BACKGROUND AND EDUCATION

I've worked at both large and small organizations. I've managed teams and handled projects for international audiences in a variety of markets. In addition to providing strategic marketing advice, social media savvy, and writing expertise, I regularly present about career growth and marketing education at tech companies, events, and other educational settings. 

For more about my credentials, check out my LinkedIn profile or writing samples.

 

Other tidbits about me:

  • Previous to my marketing career, I worked in software documentation as a technical writer

  • I attend industry events to keep up with new tech, diversity initiatives, and innovative programs

  • My B.A. is from U of M, Ann Arbor (double major in Communications and Creative Writing)

  • I lived in Israel for a number of years and speak Hebrew

 

MARKETING INFLUENCER

I am regularly quoted as a marketing and diversity influencer. Click on a tiles below to check out some of the articles in which I've been quoted. If you'd like to include me in an article like the ones below, contact me and let's talk.

Social Media Influencer Roundups

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In.

Sales and Marketing Alignment

Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

Team High Five

Shep Hyken's Top 5 Customer Service Articles

green papers

Marketing Attribution Models: 43 Experts Explain How to Choose The Right One (and Mistakes to Avoid)

Professional Smiling Woman

What is Lifecycle Marketing? Expert Roundup.

Influencer Inspiration

67 MarTech Bloggers: They’re the Reason for this Site, They’re the Inspiration

Marketing From the Heart

LinkedIn - Top Trending Content for Marketing From the Heart

Improving Customer Service

What’s the Best Way to Improve Customer Service? 63 Influencers Weigh In.

Social Media Influencers

The Top 2016 Social Media Marketing World Influencers

Twitter for Content Promotion

Make Twitter One of Your Content Promotion Channels

 

FORBES

Curious about the Forbes articles that include my advice? Click on one of the tiles below to read some of the pieces in which I have been quoted as a communications expert.

Writing a Press Release

Writing a Press Relese? 14 Elements You Need to Include.

Customer Loyalty and Retention

10 Tactics You Can Use to Boost Customer Loyalty and Retention

Website and Online Business

12 Unique Features That Help Your Website Stand Out From the Crowd

Remote Collaboration

13 Collaboration Systems to Keep Your Remote Marketing Team Connected and Productive

Customer Interaction

12 Ways to Keep Customer Interaction Alive in the Face of Self-Service Technology Integration

Clothes Store

10 Ways Marketers Can Adapt to the Decline of Brick-and-Mortar Stores

Pitching Media

12 Effective Ways to Ensure Your Media Pitches Are Successful

Omnichannel Marketing

Omnichannel Marketing: How to Deliver Consistency and Strong Customer Service

Leveraging Expertise

Leveraging Expertise: 11 Ways to Solidify Your Position As An Expert Resource In Your Industry

Include Customers in Marketing

14 Creative Ways to Include Customers in Your Marketing Efforts

Online Marketing Content

12 Types of Content to Master When Building a Strong Online Presence

Common Copywriting Mistakes

12 Common Copywriting Mistakes You Could Be Making

CEOs supporting marketing

12 Ways CEOs Can Support Their Marketing Team

Marketing Soft Skills

14 Soft Skills to Cultivate to Become a Better Marketer

Marketers Learning From Others

12 Communications Skills Marketers Can Learn From Other Industries

Automated Marketing

10 Ways Automation is Shaping the Future of Marketing

Business Brainstorm

14 Effective Ways to Keep Brainstorming Sessions On Track

Make a Great First Impression

Expert Tips on How to Make a Great First Impression in Business

Free PR for Your Business

11 Smart Ways to Get Free PR for Your Brand

Improving eCommerce Conversion

7 Effective Ways to Improve eCommerce Conversion Rates

Social Media Mistakes

12 Of the Worst Social Media Mistakes and How to Avoid Them

Writing an Engaging Headline

12 Quick Tricks For Writing an Engaging Headline

Handling Unpleasant Conversations

11 Upfront Ways to Handle Unpleasant Conversations

Communicator's Profile

A Communicator's Profile Isn't Complete Without These 10 Things

Digital social media

7 Ways to Share the Hard Truth Over Social Media

Media Channels to Build Brands

8 Media Channels Marketers Are Using to Build Their Brands

Conferences With Marketing Insights

6 Conferences to Attend for Unexpected Industry Insights

Evaluate Your Online Reach

7 Ways to Evaluate Your Online Reach Beyond Direct Conversions

Free Publicity

9 Creative Ways to Get Free Publicity For Your Brand

Communications Lessons to Learn

8 Timeless Communications Lessons to Learn and Retain Throughout Your Career

 

LET'S TALK!

If you scrolled through all that info, you know you want to work with me. Send me a note at Holly@askholly.net or fill out the form below now. Let's make it happen!

Copyright Holly Chessman Marketing

All rights reserved.

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Holly Chessman Marketing

Bedford, MA  01730

Include Customers in Marketing

14 Creative Ways to Include Customers in Your Marketing Efforts

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