February 12, 2019

Every company depends on its customers to keep the business running. That's why providing a great customer experience is so critical! Yet not everyone keeps customers at the center of all they do.

Feeling like you're in that boat? Or maybe you just want to spruce up the...

January 8, 2019

As a leader, I find building confidence in others around me to be a key part of the plan. Whether I'm working with my team at the office or working with my children at home, when I let them know that I value their thoughts, creativity, and criticism, they generally per...

December 5, 2018

Today's companies have some many wonderful options for entering their online customers' lives in a humanized, personalized way. Between social media, email, chat, and more, the ability to turn what could be an otherwise cold customer experience into something personabl...

November 27, 2018

The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. If you make the right choices, you will develop a loyal following that will translate directly into increased business, a better...

September 4, 2018

Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitabl...

July 10, 2018

In order for anyone to get ahead, it's helpful to have a mentor - and this is especially true for women. I can't tell you the number of women with whom I've spoken who don't feel comfortable advocating for themselves, who could use some career guidance but are afraid t...

June 19, 2018

Whether you are in B2B or B2C marketing, you need to have a strong digital and social media presence. Check out these research statistics to learn why.

April 30, 2018

Anyone can write, but not everyone can do it well. It takes even more skill to write online. Follow these content marketing tips and tricks to learn more.

January 9, 2018

Writing is a great way to connect with the world around you. You can show you're an expert, grow your website's traffic, find others with similar interests, and more through the written word.

Would you like to start publishing spectacular content but you're not sure whe...

December 8, 2017

Businesses are abuzz about influencer marketing. But what does "influencer marketing" mean? Do you have to contact Beyonce or Tom Brady to get involved? Or will any person do?

What Is Influencer Marketing?

Influencer marketing not a particularly new concept. People have...

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Holly Chessman Marketing

Bedford, MA  01730