Wondering if you should be on social media? Whether you're in B2B or B2C, the answer is a resounding YES! If you aren't using social media to its best advantage, you are missing out on a huge opportunity.
Don't take my word for it - the numbers show the story. Check out the stats below to see why your online presence needs to be a key part of your marketing strategy.
Facebook - How Do We Get Through The Noise?
2% - The number of Facebook page followers who see a post that isn't boosted through a social media purchase is now 2% OR LESS. Organic reach is quickly disintegrating, especially if your posts aren't generating conversations.
Key takeaway: if you aren't paying, you aren't playing. If you want to use Facebook as a means for lead generation or even brand recognition, be prepared to open your wallet for it. That said, if you do ante up, you can generate a lot of interested by very targeted audiences - even if you are in the B2B space.
Blogging - Is It Still Worth It?
67% - The buyer's journey is now at least 67% online. Buyers like to research their decisions before making a purchase, consuming at least five pieces of content before engaging with sales.
Key takeaway: Blogging and content creation are definitely still worth it. The key is that your content and content marketing efforts have to be about providing value. Your content must to cover a range of steps in the buyer journey. Moreover, you should remember that some of the content buyers are consuming should not be created by your business. Instead, look to reviews, employee or customer created content, and media coverage. People want to know that folks other than your own business are talking about you in a positive light.
B2B - Do We Really Need To Use Social Media?
92% - Think B2B isn't a big user of social media? Think again. 92% of B2B buyers now active and involved in social media. It makes sense - buyers like to do their own research before even involving sales in the cycle. If you aren't providing easy access to information about your products and services, you're not going to be part of the short list.
Key takeaway: Those who think that B2B is out of the loop when it comes to social media are missing out on a huge opportunity. Should social media be your only avenue of marketing? No. But it definitely needs to be part of the picture.
LinkedIn - Is It More Important For Marketing Or HR?
74% - This is the number of B2B decision makers who use LinkedIn to help make purchasing decisions. This should come as no surprise to anyone who has ever used LinkedIn. Other than a company's website, it's the first place people go to research businesses. They look at people who work at the business, reviews of the business, company updates, and more.
Key takeaway: Make sure your company has a strong presence on LinkedIn. LinkedIn is a great place for human resources to find new employees, but marketing shouldn't step out of the picture since the social media channel is also a key part of many people's purchasing decisions. Your updates should provide value both to those looking to work at the company and those working to work WITH the company.
Infographic To Share
Prefer to share via graphics rather than text? Check out this handy-dandy infographic of the four stats about digital marketing and feel free to share it with a link back to this article.
About Holly Chessman
Named one of New England’s Top 40 Influencers in Content and Digital Marketing, I fully understand the power of online engagement. As an active advocate of women in business, I am passionate about helping women develop online and offline skills to develop and grow their careers. I have been a leader in B2B tech for close to 20 years and am currently the Principal at Holly Chessman Marketing, growing businesses revenue through content and digital marketing initiatives. A public speaker, I have been quoted in a variety of major publications and am a regular contributor to Forbes, Maximize Social Business, Business2Community, and VentureFizz. I'm also not afraid to embrace my nerdy side (as evidenced by my love of Neil Gaiman and my “talking” TARDIS).
Want to work with me? Contact me today: firstname.lastname@example.org.